Strategy
The business strategy of the ANDRITZ GROUP is oriented towards sustainably profitable growth. Its long-term goal has been defined as annual growth averaging 5–8% in revenue, at the same time increasing operating profitability (EBITA margin) sustainably to between 8 and 9%.
ANDRITZ considers research and development, acquisition of companies with a complementary product portfolio, technological and cost leadership, expansion of the company’s market position, and global presence to be the cornerstones in achieving this goal. A particularly important component in this business strategy is sustainability. With its extensive portfolio of sustainable products and solutions, ANDRITZ wishes to make the largest possible contribution towards a sustainable future and help its customers achieve their sustainability goals.
GROWTH AND PROFITABILITY
Research and development work is an important part of the ANDRITZ business strategy. Around 3% of the revenue is invested annually in innovation and in research and development, including order-related work of this kind. ANDRITZ seeks to offer its customers the most advanced and efficient technologies and products at all times. For this purpose, ANDRITZ works together with its customers to develop and test new products and processes in the company's own pilot plants.
Active ideas and innovation management is intended to promote employees’ ideas in the best way possible and thus contribute towards developing new solutions. With intelligent technologies that create added value, ANDRITZ supports its customers as much as possible to help them achieve their business goals, at the same time also opening up new sales and growth opportunities for its own business areas.
The acquisition of companies with complementary products and technologies is also one of the main cornerstones of the ANDRITZ business and growth strategy. By developing its own products and acquiring other companies, ANDRITZ is pursuing the ultimate goal of being a full-line supplier with global presence in all of its business areas. Furthermore, ANDRITZ focuses on continuous optimization of cost and organizational structures as well as further expansion of service business.
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“ANDRITZ concentrates on markets with long-term and sustainable growth potential.”
TECHNOLOGICAL AND COST LEADERSHIP
All four business areas of the ANDRITZ GROUP number among the globally leading suppliers for their respective products and technologies. In order to strengthen this position, ANDRITZ must support its customers in achieving their goals in terms of productivity, quality, efficiency of resources and energy, and also sustainability – always with the very latest technologies. In order to be the preferred technology supplier at all times, while also maintaining a competitive cost structure, continuous cost optimizations are needed. A manufacturing and locations plan tailored to future market opportunities is also essential.
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EXPANSION OF MARKET POSITION AND GLOBAL PRESENCE
ANDRITZ concentrates on markets with long-term, sustainable growth potential and, within these markets, on areas that are showing above average growth at a faster rate compared to the gross national product because they are driven by long-term socio-ecological trends or megatrends, such as renewable energy sources, decarbonization, the circular economy, alternative proteins, digital transformation or electromobility.
With a balanced mix of global and local presence, ANDRITZ can support its customers effectively in achieving their goals in terms of productivity, profitability and sustainability. ANDRITZ considers it essential to further expand its worldwide presence in order to utilize growth potential on the one hand, particularly in the emerging economies of South America and Asia, and on the other hand to be close to its customers in order to be able to guarantee the best possible and prompt service. Further outsourcing of manufacturing capacities to emerging countries enables ANDRITZ to profit from growth there, but also has positive effects on the economic growth and labor market in these countries.
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